Today we are going back to the motherland. I sat down —virtually— with the guys at Brussels Beer Bus and can’t wait to share their story with you guys.
I met the trio back in high school in Brussels, Belgium before I upped and left for the United States. I think we actually all went to the same school from kindergarten through high school, but you know, my memory may be failing me. Anyway, it’s been a long time. They are now all working on the Brussels Beer Bus project and hope to give their customers a one-of-a-kind experience. Let’s just say beer and Brussels are two of my favorite things in life, so they’ve got my heart! We are sitting down with Benoît to get all the juicy details on this company that was founded just over three years ago…
Who are you? What do you do in life beside the Brussels Beer Bus?
How and when did you think of creating the Brussels Beer Bus?
I took a trip to Australia and when I came back, I wanted to create a tourist attraction in Brussels. Very soon after, my brother joined me on the project. We quickly realized that a lot of tourists (but also the natives) wanted to know more about the Belgian brewing savor-faire but that there wasn’t very many interesting options to discover the breweries of Brussels. The problem with the breweries in Brussels is that they are often located far from the downtown area and hard to access on foot.
What do you guys offer your customers?
The concept is to offer a fun and interesting time to people who want to discover Brussels, its breweries and its beers. We don’t want to transform our customers into beer experts. What we want is for our customers to remember some of our stories and the beers that they tasted when they go back home —or to a bar— and tell their friends about their experience. We favor warmth and hospitality.
Any projects for the future?
We would like to partner up with more breweries, and later we would like to create a tour for each of the breweries. We are also in contact with an association that creates beers for every neighborhood of Brussels. This will become a Brussels Beer Bus-exclusive and you’ll be able to taste the beers on our bus. Besides all that, we created a “Trappisteria” corner in my shop, Cheese Kot, located Rue Marché aux Herbes 33 in Brussels. This allows people to try all the Trappist beers and their respective cheeses. Yes, monks make beer and cheese!
What’s your guys’ favorite beer?
Antoine loves the Jambe-de-Bois, which is brewed by the Brasserie de la Senne. The name is a reference to the Belgian soldiers who fought against Napoleon and lost a leg and received a wooden leg as a replacement. It’s a pretty strong beer so you end up limping like a person who has a wooden leg after drinking it.
Is your trip to Brussels booked yet? Let me just say one thing: I was born in Brussels and lived there for 18 years. This bus thing sounds like a really good time, and I’ll be sure to try it out when I visit my family. Also, this may be a good time to let you all know that there is a lot of stuff brewing at the Belgian’s Beer Diary. Stay tuned for updates on all the cool stuff that will be coming your way very soon!
More photos from the Brussels Beer Bus: