It’s been a hot minute since I’ve posted anything on here. It’s been busy. Today, I’m taking you to Miller in Milwaukee, WI.
Before all of you craft beer nuts stop reading, I want to 1) take a minute to offer my condolences to the families of the victims of the recent shooting. 2) Miller was once craft… and is still doing a ton of research that craft breweries don’t have the money to invest in. So let’s not hate on the big guys just because…
This is my humble opinion, but I almost think that the whole craft beer movement wouldn’t exist without the big beer industry. It’s a bold statement, but I think that the craze over buying local and independent is actually just a repeat of what used to be. Think about it. Everything used to be local and independent before markets started developing and big groups started forming. Miller was once a small brewery. It was founded in 1855 and remained in the family until 1966. Yeah. That’s over a 100 years of independent ownership. Between the establishment of the brewery and the original owner’s death in 1888, the brewery went from producing 300 barrels of beer a year to 80,000 barrels. It has since changed hands a few times and increased its production to 40 million barrels a year (I heard the tour guide say 80 million. Regardless, that’s a lot of beer). As you most likely know, Miller is now owned by MolsonCoors because you know… the two giants joined forces in 2005 after SABMiller divested their interest in the Miller brands. Anyway, it’s kind of complicated, but you can read all about it here.
I took the tour back in October of 2019, and learned a ton about their history. I got to visit the Miller Caves as well as the taproom at the Inn. You know what else? I got to try a Peroni on tap at the Miller Inn taproom. It’s the only place in the world where Peroni is available on tap!
Can’t make it to Miller anytime soon? I got you covered: